Lighting Design for Samsung at IFA 2015

At IFA 2015 in Berlin, Samsung occupied the entire CityCube with a 6,500 square metre exhibition presence. At its centre was the “IoT Circle”, featuring exhibits dedicated to the Internet of Things. The other key themes of Samsung Electronics were presented in the four corner sections of the hall.

Once again, I was responsible for the Lighting Design of the entire exhibition presence. During construction, I supervised the implementation of the design and directed the lighting setup across all areas on site.