Lighting Design for Samsung at IFA 2014

At IFA 2014, the new CityCube became available as an additional exhibition hall for the first time. Samsung occupied the entire building and presented its Consumer Electronics and B2B portfolio across a continuous area of 6,500 square metres.

In previous years, the exhibition presence had been distributed across several booths and halls. Bringing the complete portfolio together in a single hall created new spatial and design requirements.

Once again, I was responsible for the Lighting Design of Samsung’s entire exhibition presence. I accompanied the project from the initial design phase through several test setups and construction to the final lighting setup across all areas on site.