Lighting Design for the Samsung Forum 2014 in Málaga

The Samsung Forum is an internal exhibition for dealers from different markets. Over several days, changing groups of visitors are invited to explore the company’s latest product generations. As not every product is available in every market, the exhibition is continuously adapted to the respective audience.

In 2014, the Samsung Forum took place in Málaga. As in previous years, I was responsible for the Lighting Design of the international event.

The design task was to balance the requirements of presenting a complete product portfolio with the limited number of participants at an internal event. I developed an economically efficient lighting solution that could respond flexibly to the changing products displayed throughout the exhibition.