Lighting design for Samsung’s Forum Exhibition

For several years, COLD has been responsible for the lighting design at the Samsung Forum at international venues.

This years anual dealer meeting was held in Malaga.

The Samsung Forum is an in-house trade show organized specifically for Samsung dealers. Over the course of several days, groups of dealers from various markets are invited to learn in detail about new product generations. Since some products are only available in certain local markets, the exhibition area is constantly restocked with new products accordingly. In this project, the lighting design is expected to be particularly budget-efficient. A cost-effective compromise is expected that balances the requirements of a standard trade show booth with the very limited number of participants.