Lighting Design for Samsung at IFA 2003

At the International Consumer Electronics Fair 2003 in Berlin, Samsung presented its product portfolio across 6,000 square metres on two levels.

The individual product groups were arranged in separate islands. A defined colour system distinguished the different areas and was extended spatially through the Lighting Design. The entire upper level was surrounded by a curved metal mesh structure, slowly animated with the colours assigned to the various product lines.

The exhibition presence also included a show stage for performances and product presentations, separate experience rooms presenting products in their respective environments and extensive office areas.

Commissioned by Crossworks Projects and IDEA Berlin, I was responsible for the complete Lighting Design across all areas of the exhibition presence.