Lighting design for Indias Bharat Benz Launch

For the brand launch of Bharat Benz, the local Indian truck division of Daimler India Commercial Vehicles (DICV), COLD created the lighting design for the presentation and exhibition areas at the Hyderabad Trade Fair. To unveil the new brand name, various press groups were invited to the venue in Hyderabad over a two-week period. Following an introductory show, guests were able to thoroughly explore the products in the exhibition area. In the Media Lounge, further in-depth discussions could be held in a relaxed atmosphere.