Associate Lighting Design for the Audi Dealership Conference 2014

Audi invited its guests to an evening event at Kraftwerk Berlin. Commissioned by 4:1 Scale Design, I worked as Associate Lighting Designer for the different speaking situations, entertainment elements and product presentations.

In response to the cool, industrial character of the venue, the staging remained deliberately restrained. White and gold defined the visual palette. The lighting focused on a small number of clear accents and deliberately receded behind the video installations.

The scale of the space needed to remain perceptible without becoming the primary focus of the staging. The overall brightness was also coordinated with the existing candlelight on the tables. Together with my team, I managed the Lighting Operating during the event.