Associated lighting design for Audi’s IAA booth

COLD handled various assignments for Audi AG’s exhibition booth at the 2015 IAA. In addition to operations, show lighting design, and lighting-controlled camera work for the press conference, COLD also developed the control concept for the synchronized lighting design of five turntables, which was synchronized with the media content based on the turntables’ positions. In addition, COLD was commissioned to handle the show lighting design and operation for the entire “Experience Walk” entrance area, which guided guests into the exhibition booth.